What’s Caught Our Eye in University Marketing & Recruitment in June
Colleagues around the world continue to deliver excellent campaigns and initiatives to support domestic and international postgraduate recruitment. We love seeing the variety of approaches taken by teams and the different ideas on display. Here are five that got our attention this month.
We all know that universities are turning to webinars more than ever to reach and engage with prospective postgrad students. Often, the platforms of choice for these are fairly predictable, but the University of Newcastle’s postgrad webinar stood out by using LinkedIn live. This choice of network makes perfect sense given the event’s focus on ‘Changing Careers’ fits the profile of LinkedIn users perfectly – and the positive engagement can be seen on the post below. All in all, a great example of thinking about where a target postgrad audience is likely to be and selecting a medium that fits your message.
The Alumni Hub initiative from Porto Business School connects alumni with current and future students to share experiences, doubts and expectations. This session focuses on the International MBA and allowed the Programme Director to provide an overview of the programme and answer any questions. A great idea to support conversion of enquiries and applicants.
Henley Business School’s career workout hub educates people on the different approaches they can take to career development and the postgraduate study paths that might be associated with this. Their combination of an intensive 10-minute career workout and a follow up webinar allows for active reflection, rather than passive consumption of career advice – we wouldn’t be surprised if it drives up engagement too.
It’s no secret that international student recruitment is tough right now, with various challenges associated with the ongoing pandemic. That’s why this generous initiative from the University of Glasgow got our attention. By covering the cost of their quarantine, the university is ensuring that prospective postgraduate students from countries on the UKVI red list have one less barrier to starting their programme in September. It’s a great example of thinking about the kinds of specific support a student is likely to need and communicating that with strong, clear messaging.
#5 UK launches English and Welsh postgraduate loan applications
OK, this one doesn’t involve a university, but we think the hard-working content and communications teams at Student Finance England and Student Finance Wales deserve a shout-out. The opening of postgraduate loan applications is a watershed moment in the UK application cycle, but it can also be a confusing time for students as they move to a very different finance system. SFE and SFW have made sure there’s clear messaging to support applicants and we’ve been proud to partner with them in getting the word out.
We see hundreds of postgraduate marketing campaigns and continually gather data from how our visitors and subscribers engage with our websites and emails so can offer advice and support with your campaigns. Please contact your Account Manager or email [email protected] with any questions or support you're looking for and we'll be happy to help.
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