Posted on 6 May '21

How You Can Increase Your Engagement and Market Share with Masters Compass

FindAUniversity are excited to introduce Masters Compass – a new insights dashboard powered by the behaviour of 8.5 million prospective students visiting every year.

FindAMasters customers can get unrivalled access to powerful live data to identify trends and opportunities for growing their postgraduate market share and engagement. They can understand who their real competitors are and make informed decisions to improve the impact and ROI and their marketing and recruitment plans, and programme portfolio development.

Developed with feedback from Advisory Board members (representing a range of universities), Masters Compass compliments universities’ data as provides insights into the behaviour of prospective students in the upper funnel - what keywords they are searching, what subjects or programmes they are looking at, where they live and which other universities they are looking at.

Ann Wilber, Recruitment & Marketing Manager at University of Glasgow, and Advisory Board Member confirmed: “The Masters Compass is extremely user friendly and has been developed with staff from university recruitment, Marketing and Insights departments at the centre."

"The added bonus of live data and being able to drill down to programme level across all countries is very beneficial for planning as well as understanding the demand from relevant target markets", said Ann. "Also, being able to benchmark competitors in such a straightforward way is extremely valuable and the word cloud on the trends page is useful to see at a glance what is currently trending."

Ann said: "Overall, Compass is a very visual and informative way to present live data for easy access and understanding.”

Chris Rogers, Agency Director of Education Cubed added: "We are driven by data and this product has certainly helped us. The product has allowed us to drill down into sector insights, subject nuances and portfolio reviews. Ensuring our holistic campaigns are reacting in real time to how the postgraduate market is behaving."

“Having worked extensively with our sector colleagues we’ve built something that, we believe, will make a huge difference to portfolio development, marketing and recruitment", said Rob Hardy, FindAUniversity's Chief Commercial Officer. "Masters Compass will give our partners a clearer picture of the postgraduate recruitment landscape. It will help extend their understanding of how their portfolio is performing, who they’re competing with and the opportunities and risks. We are confident that Masters Compass will complement the data and insights already available to HEIs, helping to make better decisions”

Let us show you exactly what Masters Compass can do for your strategic and tactical decision-making. Book a free, no obligation demo by emailing [email protected] or calling +44 (0)114 268 4940. We look forward to showing you how Masters Compass can help you.

FindAUniversity continue to be experts in postgraduate education. Follow us on LinkedIn and Twitter for regular insight, comment and case studies.

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