Posted on 27 Mar '23

#EmbraceEquity: Uplifting Female Voices in Higher Education


At FindAUniversity, we’re celebrating women in higher education throughout March by talking to phenomenal women in leadership roles about the barriers they’ve overcome, and how we could do more in the future to support female talent.


On Thursday 30 March, we’ll be hosting a Q&A session with five of the sector’s leading women to discuss their journeys, motivations and advice for aspiring marketeers.

To help get the discussion going, we’ve chatted with two of our panellists, Emma Leech, Global Marketing Director at Heriot-Watt University and Lauren Dunning, Head of Corporate and Research Marketing at Nottingham Trent University, as well as panel chair Maree Perkins, Student Content Manager at FindAUniversity.

They share their thoughts on this years IWD #EmbraceEquity theme, reflections on the role of women in higher education and hopes for the future. Register for the webinar to ask them your questions!

#EmbraceEquity

This year’s International Women’s Day Theme is #EmbraceEquity, a campaign which draws attention to the difference between gender equity and equality. Even where everyone appears to have been allocated the same opportunities and resources, achieving true equity requires a sustained effort to accommodate the needs of different groups.

For Emma Leech, promoting equity in higher education means nurturing individual talents through a more inclusive and personalised approach. “Put people before process and let’s challenge conventions and focus on impact over hours”, is Emma’s advice. “Be open to flexibility… and ensure working practices don’t present unintended barriers”.

Breaking down barriers

Has the experience of women changed much from when our panellists started out? Thankfully it would seem the higher education sector is moving in the right direction.

Lauren Dunning believes that we have witnessed a positive sea-change within the sector. Over the past few years, she has felt “empowered to share ideas and influence decision-making at all levels”. She credits this increased openness with an important mindset shift in the sector, as people “start to realise that diverse mindsets and life experiences hold the key to their success”.

Emma Leech agrees, “There’s certainly more diversity in the room since I started 25 years ago, and we’re seeing more women leaders in all areas which is inspiring and gives me hope for an even more egalitarian future.”

An insular and male-dominated hiring process, once a significant obstacle for women looking to break into the field, is a barrier Emma believes has gradually receded. “We [in higher education] have made leaps forward in HR terms. Whilst things are never perfect, it’s definitely less “boys club” than I experienced at the start of my career”.

Despite much-needed progress, there remain challenges to be overcome. For Maree Perkins, persistent negative stereotypes around traditionally ‘feminine’ attributes pose the most significant barrier to women in leadership roles.

Traits such as sensitivity and empathy for others continue to be perceived as weaknesses, though “these traits are essential for good management, regardless of gender”, she reflects. “Understanding how to get the best out of your team is crucial for success, and a lot of that comes from empathising with situations and prioritising people’s wellbeing”.

Looking to the future

Lauren is optimistic about the future of equity in higher education and is confident that its positive trajectory will only continue. “I am excited to see what policy changes are put in place to break down barriers and attract a more diverse workforce”.

What advice would Maree offer to the young women who aspire to be part of this future workforce? The key to success is a belief in the value of your own contribution. “Own your worth and abilities. You have something to bring to the table, so bring it and don’t let anyone put you down for it!”


Our webinar “That’s what sHE said: The challenges and triumphs of women in Higher Education” will take place on Thursday 30 March at 10:30am, and features the following speakers:

  • Emma Leech, Global Marketing Director, Heriot-Watt University
  • Jennifer Wilkinson, Director of Student Recruitment & Business Development, London Metropolitan University
  • Lauren Dunning, Head of Corporate and Research Marketing, Nottingham Trent University
  • Illaria Bossi, Head Manager, International Marketing and Recruitment, Universita Cattolica del Sacro Cuore
  • Joanna Kumpula, Head of Unit, International Education and Integration Support, Tampere University

Book your place now!


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