Posted on 13 Feb '24

What Does 2024 Hold For FindAUniversity?

It’s hard to believe that we’re already over a month into 2024! We’ve been hard at work getting our plans off the ground for the year ahead, from smashing another events season to delivering exciting new product/service improvements for our clients.

Here’s a look at what lies ahead in the upcoming year.

What we’re excited about for 2024

We asked members of various teams across FAU what they’re looking forward to most in 2024. Here’s what they said:

One thing we are really excited about for 2024 are the big improvements we’re currently implementing to our internal campaign reporting system, which we began last year with our move to GA4 to track user activity. When complete, you will be able to see how a campaign performed over a certain period of time, see the total performance of all of your adverts at once, as well as comparing your adverts to our website traffic in a visual activity ‘funnel’.

– Dougal MacKenzie, Head of Client Services

It’s going to be a busy year for the Events Team! We’re particularly excited to host Postgrad LIVE Manchester for the first time since launching the events back in 2014, and to introduce the new ‘Best Postgraduate Project or Campaign’ category to our Postgrad Awards!

– Eva Vichova, Head of Events

For Team International, the Account Managers are focusing on becoming experts in our key countries. As a team, we’re working strategically with the wider company to get FAU further out there in the international market with a push behind PhD!

– Somaia Hoyle, International Sales Manager

In 2024 my ambition is to grow and develop the Commercial Marketing function and embed seamlessly with the Commercial Sales team. I am excited to meet and network with lots of university colleagues at our Postgrad LIVE study fairs and Postgraduate Marketing Conferences. I am also keen to collaborate with colleagues from UniQuest and Keystone Education Group as we share best practices and collective learnings.

– Claire Grabowski, Product Marketing Manager

We’ve had some changes in the team and we’re really excited for the new focus. Going forward into 2024, our newly named Student Engagement Team is championing postgraduate study and our audience! We’re excited to be thinking of new and innovative ways to deliver content, events and campaigns so keep your eyes peeled on our social channels for updates across the year!

– David Tomlinson, Student Marketing Manager and Maree Perkins, Head of Student Engagement and Development

The team are looking forward to once again attending BrightonSEO in April, listening to a bunch of great talks and speakers (as well as giving our SEO Executive Morgan the chance to represent FAU at karaoke!). In data, we are looking forward to another exciting year of developments in AI, giving us the opportunity to build cutting-edge new products for customers and students.

– Jack Taylor, Head of Data and Optimisation

We’re looking forward to getting our teeth into a stack of new technologies, building upon our existing knowledge, and working alongside our colleagues across the KEG group.

– Joel License, Head of Web

Key dates for your diary

We’ve got a packed schedule of events coming up in 2024, and we’ve already kicked off with our first study fairs of the year. It’s not too late to book your place at any of our upcoming spring events:

You can also get in early and secure your spot at our autumn study fairs:

And we’ve got our Postgraduate Marketing Conferences coming up too! These are a great opportunity to network with fellow professionals working in postgraduate recruitment and hear from experts on the latest developments in the sector!

  • Sheffield16 May
  • London – 12 September

As well as our own conference, we’ll be making appearances all over the place at the following events so come and say hi!:

We can’t wait to help you meet your postgraduate recruitment goals throughout the rest of 2024!

FindAUniversity take pride in being experts in postgraduate education. Follow us on LinkedIn, Twitter and Instagram for regular insight, comment and case studies.

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