PLEASE NOTE THIS EVENT HAS TAKEN PLACE.
In this FREE PG Marketing Conference Webinar, which took place on Tuesday 31 January 11AM GMT attendees explored 23 ways to improve readability in 2023.
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11:00AM GMT | 23 ways to improve your readability in 2023
Presented by Simon Fairbanks, Head of Student Recruitment Events, University of Nottingham
Readability is accessibility.
Written content with high readability greatly benefits our audiences:But readability best practice isn't always followed in the education sector. It is a training need often overlooked by universities and colleges. This webinar offered a foundational course in readability. Attendees discovered 23 simple ways to make their website, blog, email, print, and social media more readable and (therefore) more accessible. Simon explored capitals, clauses, and colours and discuss sentences, sizes, and sub-headings. Finally, Simon investigated alignment, acronyms, and alt text.
Let 2023 be your year for readability.
Simon spent 2 years working at Pickle Jar Communications, where he advised international schools, colleges, and universities on their content projects. He provided strategy, research, creative content, and training to help the education sector share its stories through digital communications.Education organisations who have benefited from his expertise include AHUA, Bangor University, Bournemouth University, City & Guilds, DiscoverUni, Emory University School of Medicine, the University of Liverpool, London Higher, the Office for Students, Queen Margaret University, UCL, United World Colleges, and Zurich International School.
As a published author, Simon is particularly interested in storytelling, and how content strategy can deliver stories with greater impact. He spends his free time reading, writing, running, and singing the Encanto soundtrack with his two young children.