Event header image
Please login / signup to access this webinar.

Please be aware due to copyright, the sound is muted in the video at around 28:30 for approximately 60 seconds.

In this FREE PG Marketing Conference Webinar, which took place on Thursday 1 December 10:30AM GMT attendees explored emotive content within higher education.

Login or signup to the webinar hub to watch the recording of the session.

The presentation

10:30AM GMT | The Tango of Soulful Content
Presented by Emanuel Diaz, Head of Content Marketing, IE University

Content creation is a tango between writers, stakeholders and your target market. It requires precision, passion and coordination, so grab your 'hypothetical' dancing shoes and join us as we learn the steps with Emanuel Diaz.

Emanuel will be focusing on how to create stories that matter in higher education. Every piece of content should be emotive in some way, have meaning, be socially responsible and authentic. He'll be covering:

  • How to get inspired by your past, people and purpose
  • How to align content with your vision that the audience care about
  • How to provide a unique insight that empowers your audience to make decisions
  • How to balance emotion with stakeholders

And most importantly...how to rebel against the same old content!

About the speaker

Emanuel Diaz
Head of Content Marketing, IE University

Emanuel lives for a good story to weave, so he describes himself as a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him. A Fulbright grant took him to Madrid to study at IE, where he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theatre in his free time.

If you have any questions about our webinars, please get in touch with our dedicated Events Team at [email protected].