PLEASE NOTE THIS EVENT HAS TAKEN PLACE.
In this FREE PG Marketing Conference Webinar, which took place on Tuesday 25 October 10:30AM BST attendees discovered how The University of Edinburgh broke down internal silos and worked together to test out different approaches to marketing their online degrees.
Login or signup to the webinar hub to watch the recording of the session.
10:30AM BST | Collaborative approaches to online masters recruitment in a disrupted online learning world
Presented by Lauren Johnston-Smith, Online Learning Marketing Project Manager, The University of Edinburgh
After 15 years of delivering online degrees, and significant growth in portfolio and student population, applications and enrolments to the University of Edinburgh’s online degrees plateaued. Externally, they were affected by a disruptive marketplace featuring stackable degrees, micro-credentials and innovative pricing models; internally, the devolved University structure meant many were shouting the same USPs to the same audiences. And this was all before the pandemic catapulted online learning into the spotlight. A new, more collaborative approach was required.
