Event header image
Please login / signup to access this webinar.


In this FREE PG Marketing Conference Webinar, which took place on Tuesday 25 October 10:30AM BST attendees discovered how The University of Edinburgh broke down internal silos and worked together to test out different approaches to marketing their online degrees.

Login or signup to the webinar hub to watch the recording of the session.

The presentation

10:30AM BST | Collaborative approaches to online masters recruitment in a disrupted online learning world
Presented by Lauren Johnston-Smith, Online Learning Marketing Project Manager, The University of Edinburgh

After 15 years of delivering online degrees, and significant growth in portfolio and student population, applications and enrolments to the University of Edinburgh’s online degrees plateaued. Externally, they were affected by a disruptive marketplace featuring stackable degrees, micro-credentials and innovative pricing models; internally, the devolved University structure meant many were shouting the same USPs to the same audiences. And this was all before the pandemic catapulted online learning into the spotlight. A new, more collaborative approach was required.

Meet the speaker

Lauren Johnston-Smith
Online Learning Marketing Project Manager, The University of Edinburgh

Lauren is responsible for leading strategic marketing projects for the University of Edinburgh’s online learning portfolio, which includes 70+ online masters and 80+ free short online courses. She has worked in postgraduate student recruitment since 2010 and has spent almost a quarter of a century working in marketing and media relations roles in higher education, the visual arts and performing arts.

If you have any questions about our webinars and Marketing Conferences, or you would like to join our mailing list to hear more, please get in touch with our dedicated Events Team at [email protected].