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In this FREE PG Marketing Conference Webinar, which took place on Tuesday 21 September, attendees discovered what Google’s phasing out of third-party cookies means for HE marketeers and received immediate actions for improving relationships with students in a cookie-less world.

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Great session! Very informative and some good insights.
- Marianthi Dalkidou, University of Portsmouth
July webinar feedback

The presentation

The power of content in a cookie-less world

Presented by Trina Everall, Co-founder of Stori, and Drew Hayward-Wright, Programmatic Advisor at IAB Europe & Co-founder of Redefine Digital.

In this session, our experts guided attendees through recent cookie changes and their impact on HE marketing, and:
• Explained why you should care about cookies in the first place
• Shared how you can use effective storytelling to get closer to your target audience
• Provided immediate actions that you can take to improve your relationships with students

The speakers

Trina Everall
Co-founder, Stori

Co-founder of content marketing agency, Stori, Trina works with university leadership, marketing, communications, and PR teams. With extensive marketing experience in media and in the education sector, Trina helps to create, curate and distribute content effectively for target audiences.
Drew Hayward-Wright
Programmatic Advisor, IAB Europe & Co-founder, Redefine Digital

With over 10 years’ experience in digital advertising, Drew has worked at the likes of The Guardian and Bauer Media. He is currently Programmatic Advisor at IAB Europe and Co-founder of Redefine Digital. Drew’s expertise lies in operational deployment of ad technology, sales and commercial strategy, and data and analytics platform development.

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