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Cost-effective ways to engage prospective postgrads in a cookie-free world

At our upcoming webinar on Tuesday 21 September, 10:00AM BST, Trina Everall, Co-founder of Stori, will be joined by Drew Hayward-Wright, cookies and programmatic advertising expert, to discuss what Google’s phasing out of third-party cookies means for HE marketeers.

To book your free place, select Signup/Login in the top right-hand corner of the page, then login using the access email you'll receive, select the September webinar and click 'Book Now'. Short on time? Simply book your place and we will send you the recording to watch after the event.

Great session! Very informative and some good insights.
- Marianthi Dalkidou, University of Portsmouth
July webinar feedback

10:00AM BST | The power of content in a cookie-less world
Presented by Trina Everall, Co-founder of Stori, and Drew Hayward-Wright, Programmatic Advisor at IAB Europe & Co-founder of Redefine Digital.

In this session, our experts will guide you through recent cookie changes and their impact on HE marketing, and:
• Explain why you should care about cookies in the first place
• Share how you can use effective storytelling to get closer to your target audience
• Provide immediate actions that you can take to improve your relationships with students

Meet the speakers

Trina Everall
Co-founder, Stori

Co-founder of content marketing agency, Stori, Trina works with university leadership, marketing, communications, and PR teams. With extensive marketing experience in media and in the education sector, Trina helps to create, curate and distribute content effectively for target audiences.
Drew Hayward-Wright
Programmatic Advisor, IAB Europe & Co-founder, Redefine Digital

With over 10 years’ experience in digital advertising, Drew has worked at the likes of The Guardian and Bauer Media. He is currently Programmatic Advisor at IAB Europe and Co-founder of Redefine Digital. Drew’s expertise lies in operational deployment of ad technology, sales and commercial strategy, and data and analytics platform development.

Book your place

We would love for you to join us on Tuesday 21 September! The webinar is open to all and is designed to offer valuable takeaways that you, your team and department can implement. Don't forget to book your place! To do this, select Signup/Login in the top right hand corner of the page, then login using the access email you'll receive, select the September webinar and click 'Book Now'.

Can't make it? Book your place and we'll send you the recording after the webinar.

If you have any questions about our upcoming webinar, please get in touch with our dedicated Events Team at [email protected].

21 September 2021 10:00am - 10:45am BST