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The FREE PG Marketing Conference webinar, which took place on Wednesday 26 May, provided attendees with practical ways to improve their student recruitment using 10 key digital marketing trends.

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The presentation

10 Digital Trends to Help Universities with Their Postgraduate Recruitment

Presented by Daniel Rowles, Programme Director, Imperial College Business School

In this practical session, Daniel shared his 'Digital Marketing Toolkit' of the best free digital marketing tools and guided attendees through the following digital marketing trends:

• Influencer marketing failure | Conversational design
• Changes in channel adoption | AI in digital marketing
• Changes in the Google algorithm | Improved automation
• Keyword research changes | New Call To Action rules
• Latest social platform updates | Google Analytics 4

The speaker

Daniel Rowles
Programme Director, Imperial College Business School

Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years. He is a Programme Director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing, CEO of TargetInternet.com and founding director of the Digital Leadership Programme. He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) whose books have been translated into 12 languages.

Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Accenture, Google, and many more.

Daniel prides himself on his practical and hands-on approach and brings best practice from many years of real-world experience planning and implementing digital campaigns and strategies. His career has covered both the technical and business aspects of digital, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

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