Here, you'll find expert commentary and analysis on higher education from the team behind FindAMasters and FindAPhD. We cover marketing and student recruitment trends, policy and funding updates, and insights from the front lines of postgraduate information, advice and guidance.


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 by Jack Taylor
, posted on 21 Mar '23

Making the Switch to GA4: How to Get the Most out of Google’s New Analytics Service

Our head of Data and Optimisation, Jack Taylor, explains what new features you can expect from Google Analytics 4 and how it can offer you enhanced insights into your web traffic.

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 by Jack Taylor
, posted on 8 Feb '22

Top 10 Tips to Get the Most Out of Your Google Data Studio

Our Head of Data and Optimisation, Jack Taylor, gives his top 10 tips on how to get the most out of Google Data Studio.

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 by Jack Taylor
, posted on 25 Jul '19

An Insight into AB Testing

FindAUniversity's SEO Manager, Jack Taylor, talks us through the benefits of AB testing and shares an example of how he has applied to user experience testing and the results.

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