Posted on 30 Jul '21

What’s Caught Our Eye in University Marketing & Recruitment in July

As we draw closer to the new academic year, the university landscape is changing again as things start to relax more (particularly in the UK). Focus is turning carefully back to international travel and study for students and institutions. This month’s Take Five takes us on a tour from the UK to Mauritius, and Ireland to Switzerland. Here are the five postgraduate marketing and campaign initiatives that grabbed our attention. We hope you enjoy and feel inspired.

This is a fantastic initiative from the University of Cambridge. As part of their efforts to encourage more students from underrepresented backgrounds to apply for postgraduate study, they are running two pilot summer schools hosted by the School of the Biological Sciences School of Clinical Medicine, and School of the Humanities and Social Sciences.

This is a high-class video from Les Roches – one of the world’s leading hospitality schools. It explains their MBA in Global Hospitality Management – the expectations and aspirations – through interviews with global recruiters, programme staff, alumni, and current students. We all know how the logistics can be for a project like this, but the different perspectives really add to the impact.

This LinkedIn article is part of a series on MBA study from Honoris Educational Network (a branch of Honoris United Universities in Mauritius). It caught our eye as they use a channel popular with prospective MBA students, so is a clever way to raise awareness, establish expertise, provide advice, and generate traffic to their website.

First spotted on Facebook this month, University of Limerick’s playbook series has become evergreen content for their social media. The series contains a mix of blogs and vlogs which focuses on a range of postgraduate courses. A reminder that social media content doesn’t need to be fire and forget, and that content can be reshared and repurposed across the different channels.

Normally universities’ Instagram channels highlight undergrad or PGT study. So, it was great to see the University of Strathclyde running a stories takeover with Robyn Braes, a PhD student at the Institute of Pharmacy and Biomedical Sciences in the Faculty of Science. Robyn shares videos from her day – time in the lab, work she is doing for a conference and socialising with friends. A great way to showcase the facilities and that Science PhD students don’t spend their life in a lab. It also facilitated peer-to-peer conversation as Robyn hosted a Q&A to answer any questions prospective PhD students had.

We see hundreds of postgraduate marketing campaigns and continually gather data from how our visitors and subscribers engage with our websites and emails so can offer advice and support with your campaigns. Please contact your Account Manager or email [email protected] with any questions or support you're looking for and we'll be happy to help.

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