What’s Caught Our Eye in University Marketing & Recruitment in April

Many of us in the UK have been carefully enjoying the easing of lockdown, with more freedom and movement to do the things we have missed. We can now be more hopeful about the end of 2020-21 and (fingers crossed) 2021-22. University marketing continues to push forward: here are the five postgraduate campaigns and initiatives that got our attention this month.

More than ever, people are aware of the need to develop their employability skills with many reviewing their career choices post-lockdown. King’s College London has cleverly made this the focus of their recent postgraduate campaign. Highlighting their Careers and Employability service and associated rankings.

Most universities offer conversion courses, but prospective postgrads won’t necessarily be aware of these options – or understand exactly what they involve. That’s why we like this campaign from Cardiff University: it uses clear (and current) messaging to set out the benefits of a conversion course, before signposting through to additional detail on a dedicated section on their website. As more people consider postgrad, it’s important to remember that there’s more to postgrad than Masters degrees.

IOB, a recognised college of University College Dublin (UCD), stood out with their taster event which offers prospective postgrads an opportunity to sample a typical lecture. An alternative to the usual virtual open day, it’s a great way to showcase your programmes and overcome objections and fears associated with postgraduate study – what is it like? how does it differ to undergrad? How easy will it be to return to education?

A good example of handling prospective postgrad’s objections, is University of Bath’s student blog. The one we spotted on Twitter highlights the Masters application process and fear of rejection. And, who better to address these concerns than a Masters student who’s experienced the same concerns.

University of Edinburgh’s online Masters scholarship focuses on 'Least Developed Countries' and 'Other low-income Countries'. A great initiative which supports diversity and accessibility, as well as the promotion of their provision in these countries.

We see hundreds of postgraduate marketing campaigns and continually gather data from how our visitors and subscribers engage with our websites and emails so can offer advice and support with your campaigns. Please contact your Account Manager or email [email protected] with any questions or support you're looking for and we'll be happy to help.

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