Your Institution Profile Is the Perfect Place to Promote Open Days - Here's Why
When students are researching where to study, timing is everything. They're comparing courses, weighing up campuses, and looking for information about student life – that spark of excitement or reassurance that tells them this is the right place for me.
We’ve been overwhelmed by the intent shown by users viewing your Institution Profiles on FindAMasters.com and FindAPhD.com. These are active prospects – engaged and already considering their next steps. A well-timed Open Day listing can be the key moment that tips the balance from browsing to taking action.
This is exactly what we’ve built into our enhanced Institution Profiles – and the data shows it’s working.
The numbers: open day engagement is surging
Between 1st November 2024 and 31st March 2025, open day performance has been incredibly strong:
Masters open day pages received over 72,000 clicks – an increase of 1085% compared to the same period last year.
PhD open day pages saw just under 35,000 clicks – an enormous 2978% uplift.
It’s clear that open day listings, in the right place at the right time, are driving real engagement and helping universities convert more prospects.
Why it's working
Our enhanced profiles have been designed to meet students where they are – and with what they need:
- Visibility: open days are now directly integrated into your Institution Profile, so they’re seen in context by students already browsing your courses.
- Clear calls to action: With prominent CTAs, students can take immediate steps to book or find out more.
- Timely relevance: Students researching at key points in the cycle can instantly see when they can visit or join virtually – without needing to dig through multiple websites.
- Performance-backed: We’re not just seeing more listings – we’re seeing higher click-through and interaction rates that suggest stronger intent.
A boost for PhD visibility too
As an added benefit, institutions with enhanced PhD profiles also get access to our PhD Supervisor Search as standard – helping prospective research students connect with relevant academic supervisors and research areas.
It’s another way we’re helping students and universities build more meaningful connections at the right point in their journey.
What should institutions do now?
Already have an enhanced profile?
Make sure your open days are listed. Ask your dedicated Account Manager to help you get everything set up. If they’re not there, you’re missing out on highly relevant traffic.
Still using an old profile or not yet set up?
Now’s the time. The results speak for themselves – and it’s not just about more views, but about better outcomes.
This is just the beginning
We launched enhanced profiles with one goal: to help universities be found more easily, at moments that matter most to prospective students. And it’s clear they’re delivering. But as more institutions come on board and more students engage with the platform, this impact will only grow.
Get in touch with us today by completing the enquiry form below.
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