How to Make the Most of Your Remaining Marketing Budget This Year

As the UK academic financial year draws to a close, many UK university marketing teams are reviewing budgets, planning ahead, and wondering how to make any remaining spend go further.

Whether you have a little left in the pot or are working with tighter constraints after budget changes, now is a great time to ensure every pound supports your postgraduate recruitment goals.

Here are some practical ways to maximise your remaining budget - and real opportunities you can take advantage of right now.

1. Focus on quick, high impact campaigns

When time and budget are tight, focus on campaigns that deliver fast results with minimal set up. Our Featured Courses product is one of the most effective options — quick to launch and highly targeted, it promotes specific courses directly to engaged postgraduate prospects. You can also reach beyond our platforms with Audience Extension, increasing your visibility across the web. Looking for more? Targeted Spotlight Emails and Paid Social campaigns (including our new TikTok product) can put your message in front of the right audience fast.

2. Meet prospects face-to-face

Our Postgrad LIVE events are returning this autumn and they’re one of the most effective ways to connect with prospective students in person. Booking a stand now using current year budget means you can lock in prime exposure while planning ahead for the next recruitment cycle.

3. Connect with international students at the Virtual Global Study Fair

If you’re looking to reach a wider, global audience, our Virtual Global Study Fair is a fantastic opportunity. This online event attracts thousands of prospective postgraduate students from around the world, giving your university direct access to international applicants actively researching their study options. Booking now allows you to make the most of your remaining budget while boosting your global visibility and recruitment pipeline.

4. Get advice on the best option

Every university’s position is different right now - whether you’re under budget pressure or need to spend wisely before August. Our team is here to help you find the most effective, flexible options for your goals, timelines and remaining funds.

If you have budget left to use, or simply want to explore how we can help your next campaign go further, we’d love to hear from you. From digital campaigns to in-person events, we have options to suit all budgets and timelines.

Not sure where to focus? A quick call with your Account Manager can help you make strategic decisions based on real insights. They can advise on which markets you're already attracting through current activity, and suggest ways to diversify with a geo-targeted campaign. Whether you're aiming to boost domestic reach or grow your international presence, we're here to help you get the most from every remaining pound.

Get in touch today to explore what’s possible.