Maximising the Impact of Your Advertising with UTM Tagging
With the launch of our UK masters advertising package, universities have more opportunities than ever to engage prospective students through our Institution and Department Profiles. But to truly measure the effectiveness of these efforts, it's essential to track how audiences interact with your content which can help you make more informed decisions. To make campaign tracking effortless, we provide automatic UTM tagging so you get valuable insights with no extra set up required.
What is UTM tagging?
UTM (Urchin Tracking Module) parameters are small tags added to the end of a URL that help track where traffic is coming from. These parameters allow you to monitor how users interact with your advertising and better understand which sources are driving the most engagement.
For example, a manually tagged link might look like this:
https://www.university.edu/yourprofile?utm_source=findamasters&utm_medium=profile&utm_campaign=postgrad_advertising
However, with our automated UTM tracking, this process happens seamlessly. Every time a prospective student clicks on your Institution or Department Profile, tracking data is automatically recorded, eliminating the need for manual tagging.
- utm source: Shows the channel, e.g. FindAMasters
- utm_medium: Shows the specific medium or advert
- utm_campaign: Shows the specific campaign or promotion
- utm_content: Differentiates between similar content
By using UTM tags, you can pinpoint exactly how prospective students are finding your profile, whether it’s through email campaigns, social media, or direct website referrals.
Why is UTM tagging important for universities?
Effortless performance tracking
With automatic UTM tagging, you don’t have to worry about manually setting up tracking links. All traffic from your Institution and Department Profiles is logged, providing you with a clear view of engagement in your analytics platform.
Gain deeper insights into student engagement
Understanding where your traffic comes from, whether it's a banner ad, organic search, or an email campaign, helps tailor your messaging. Our system ensures that every visitor's journey is tracked without any extra effort on your part.
Optimise your marketing spend
By tracking the performance of different channels automatically, you can allocate resources more effectively. If UTM data shows that a particular channel drives more student enquiries, you can adjust your strategy to maximise impact.
How to leverage automated UTM tagging with Institution and Department Profiles
No set up required - Our system applies UTM parameters automatically, so every link from your profile includes essential tracking information without additional effort.
Seamless Google analytics integration - Monitor and analyse traffic effortlessly within Google Analytics, with all UTM-tagged data ready to review.
Review and optimise - Regularly check performance insights to refine your approach and focus on the most effective marketing efforts.
Get started today
Our UK advertising package is designed to give universities unparalleled visibility among prospective postgraduates, with zero additional set up for tracking. Thanks to our automated UTM tagging, you get actionable insights without lifting a finger.
Want to learn more? Get in touch with our team today by completing the enquiry form below to see how we can help you make the most of your campaign performance!
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